James was born in Cranbrook BC. After graduating high school he moved to Victoria where he was enrolled in the Business program. After a lack of interest, James looked into schools that would further his passions and a career in design. He moved to Vancouver where he completed the four year Bachelor's Of Design in Fashion & Technology at Kwantlen Polytechnic University. His 4th year grad collection was a contemporary, minimalist menswear brand inspired by the style and architecture of Scandinavian cities. James was fortunate enough to spend a semester in Helsinki Finland where he crafted his design aesthetic and helped him become a part of who he is today.