REIGN MVMNT is a new Vancouver fitness startup that launched in January 2018. Reign teaches movement based classes in candlelight to hip hop music. The ask was to create branding around REIGN which included social feed aesthetic, website design and promotional posters. The ask was to create something that looked different and stood out - something that didn’t look like all other fitness feeds. The hip hop element is unique to REIGN and for the project I wanted to make this point known.